Compared with auxiliary light source advertisements such as installed light boxes and external light sources: it is environmentally friendly, easy to maintain, and lower in use cost.
Since the visibility of reflective inkjet materials depends on the light emitted by passing vehicles reflecting back to the place where the light source is emitted, vehicles and pedestrians that emit the same aspect as the light source can clearly see the advertisement. He does not need other auxiliary light sources, so he does not consume energy while achieving visible effects, so he is more environmentally friendly than lighting advertisements. Since he has no other auxiliary lighting facilities, there is no need for maintenance in electrical and other aspects. He only needs to maintain it like ordinary inkjet materials. Therefore, it is easier to maintain than the advertising material of the auxiliary light source. The auxiliary light source requires light source facilities and daily power consumption, and the maintenance cost is far greater than the cost of using reflective printing cloth for advertising. What's more, the cost of general advertising accounts for a large proportion of the cost of advertising space, and the cost of general advertising materials accounts for less than 10% of the advertising lease cost. Because some advertisements may consider energy consumption and usage costs, the auxiliary light source is generally only turned on until 11 o'clock in the evening, and there is no advertising effect after 11 o'clock. The use of reflective inkjet materials does not need to consider these factors, as long as there is a car Where you can clearly see the reflective inkjet advertising.
Compared with ordinary light box inkjet cloth, the visibility effect of advertisements in 24 hours.
It has a unique reflective performance. In the case of no need for a built-in light source or an external light source at night, it can achieve the same visible effect as the built-in light source or the external light source by reflecting the light emitted by the passing vehicle itself. The use of ordinary inkjet cloth advertising can only have visible advertising effects during the day, and the visibility at night is extremely low, and it can't play the role of advertising at all. The reflective inkjet cloth is the same as ordinary inkjet cloth during the day, but at night it can reflect the light emitted by passing vehicles to achieve high-intensity, long-distance visible effect, so that the advertisement has the same advertising effect during the day and night. Because of the above advantages, reflective inkjet cloth is a substitute for ordinary light box inkjet cloth.
Reflective inkjet materials have the unique characteristics of reflective materials and add safety performance characteristics to the road.
Advertisements made with reflective inkjet materials have the same nighttime visibility as reflective traffic signs. Using reflective inkjet materials as roadside advertisements, passing vehicles can clearly see the outline of the road. If there are passing pedestrians, they will also show the outline of people's shadows because they block the retro-reflected light, thus allowing motorists. It is easier to identify pedestrians. So he can give the road higher safety performance.
Compared with ordinary reflective materials: it has printability, tensile strength and stronger reflective strength.
Traditional reflective advertising materials are generally PET adhesive advertising-grade reflective film. The characteristics of this material prevent it from printing. Generally, PET-type advertising-grade reflective film is only used for lettering, which greatly limits the use of reflective materials in advertising. usage of. The emergence of reflective inkjet materials immediately solved this problem. The surface layer of the reflective inkjet material is a high-face reflective material that can be inkjet painted, which has strong ink absorption. As long as the general soluble ink can be used for inkjet printing. Generally, advertising-grade reflective materials do not have the tensile properties required for advertising, and can only be used with other supports such as PC plates and pasted on the supports. The bottom layer of the reflective printing cloth is PVC interlocking cloth, which has the tensile strength of PVC interlocking cloth and it can be used like ordinary interlocking cloth. The typical retroreflective coefficient of white reflective film, the main product of general advertising-grade reflective materials, is 50cd/lx/m2, while the typical retroreflective coefficient of reflective printing cloth is above 200 cd/lx/m2. The typical value of the retro-reflective coefficient of the T7100 series of reflective printing cloths introduced by our company can reach 300 cd/lx/m2. The retroreflective coefficient of the reflective material (that is, the brightness) determines the visibility of the advertisement at night, and the reflective inkjet film has a higher visibility at night than ordinary advertising-grade reflective materials.